Our Mission

To rethink everyday hygiene with solutions that are more conscious, simple, and responsible—making them accessible to everyone.

Reduce Waste

Combater o excesso de produto e de embalagem associado ao gel de banho tradicional.

Changing Habits

Promote a more controlled, efficient, and mindful approach to everyday personal care.

Innovating with Purpose

Develop solutions that simplify everyday use without compromising the user experience.

Creating Impact at Scale

Enable brands and businesses to adopt more sustainable practices through CLEA.

Traditional shower gel is used every day, but its environmental impact extends far beyond the shower itself.

20+ bottles per person / year
 On average, a person uses dozens of shower gel and other liquid product bottles every year, most of which are made from single-use plastic.

How CLEA Is Changing This Reality

  • One capsule = one shower
  • Less packaging per use
  • Less product waste
  • Lower volume and weight during transportation

12 000 000

tonnes of plastic waste are dumped into the oceans every year.
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